Test your way to success! Download our study on A|B testing and see how using this unique strategy can move the marketing metrics in the right direction.
How To Use Motivational Content in Marketing
How to recognize the common denominators in motivational content to ensure your marketing campaign is a success.
Spotlight on Women Influencing Digital Marketing
In honor of Women’s History Month, we recognize women making a difference in marketing. Get inspired with quotes from each of our five marketing leaders.
Forging a Future in Franchise Marketing
Learn how this recognized leader in car rental franchising employed marketing automation and increased their success rates.
Create. Capture. Convert. A Webinar on Email Marketing
Register to attend our free webinar that covers all the email essentials and latest tracking methods to maximize engagement and improve success rates.
Email Marketing in Finance & Insurance: An Interview
We sit down with James Kerley, LIMRA’s Chief Membership Officer to discuss the role of email marketing for finance and insurance brands.
Email Marketing Metrics that Matter
The Key Email Marketing Metrics along the email journey from the time it arrives in an inbox to when the contact becomes a customer.
Email Marketing Goes Mobile
The growing move to mobile is essential to an email campaign, but to what extent could your audience’s demographics determine your mobile success?
The Best Time to Send Emails That Convert
We analyze the best time of day and day of the week to send marketing emails that generate the highest conversion rates.
48 A/B Testing Examples to Get the Juices Flowing
Here are 48 must-share A/B testing examples to get your creative juices flowing and help you test, refine and deliver a successful email marketing campaign.
Local Landing Pages: Your Map to Success
Having localized landing pages is essential to maximizing your conversions and capturing the attention of the buyer down the street.
Happy Holidays
May your holidays and New Year be filled with joy. We hope that the holidays and the coming year will bring you happiness and success.