If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
Distributed Marketing.
New Technology Champions Brand Building
New technology helps top brands build a consistent story. What is your brand’s story, and how are you going to tell it?
The Beginner’s Guide to Marketing Automation [Infographic]
Marketing Automation | Done correctly, could successfully complement your overall strategy and reach the right audience without wearing out the message. Learn how marketers are creating personalized messages in advance to engage and nurture their prospects while focusing on other initiatives.
3 Critical Strategies to Personalize Brand Marketing (Webinar)
Join us as we discuss critical brand strategies of top performing organizations, upcoming trends and practical advice for improving your marketing efforts.
Marketing Game Changers: Recognizing Women in Marketing
In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
Marketing & Music: Branded Content Hits Center Stage
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
Marketing Madness
It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
Can You Trust the WIFI? The Mobile Marketer Series
Mobile internet has become much more convenient to access through public WIFI. But can you trust public WIFI?
Join us: LIMRA Distribution Conference
We are pleased to announce that throughout the month of March we will be discussing life as a Mobile Marketer – from trusting airport WIFI to the top apps that your customers are already using. Be on the lookout for the Mobile Marketer Series and stop by our booth at the show – we look forward to meeting you.
#IFA2015
We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
Searching for the Secret to Marketing Success
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
A Look at Personalization Strategies for Local Marketers
Marketers with a localized marketing model face a wealth of challenges: fragmented technologies, brand consistency and audience segmentation top that list. A new video from Gleanster Research dives into the challenges local marketers face and the steps they can take to make a change.