Gmail now has message category tabs that automatically separate messages out of your primary mailbox. The days without the junk email box are long gone, but this new step makes marketing just that much harder to reach your audience. If you are like many marketers, you probably don’t have enough hours in the day to promote your brand’s message. So how do you steer clear of marketing fatigue while working hard to avoid ending up in the spam folder?
Done incorrectly, could add clutter to your campaign, turning away potential customers. BUT, if you successfully integrate and establish marketing automation as a tool to complement your overall strategy, you will reach the right audience without wearing out the message. Now you can spend time selling your product (not on the computer all day) and measuring your success.
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About the Author
Alex Navarro is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.