Join us as we discuss critical brand strategies of top performing organizations, upcoming trends and practical advice for improving your marketing efforts.
Blog.
Marketing Game Changers: Recognizing Women in Marketing
In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
Marketing & Music: Branded Content Hits Center Stage
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
Marketing Madness
It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
The Top 5 Apps You Must Download: Mobile Marketer Series
What could a person learn about you from the apps on your phone? A quick glance at your phone might reveal that you’re a sports enthusiast, an amateur photographer, and a fan of talk radio podcasts. But would it reveal that you’re keeping up with marketing trends?
Can You Trust the WIFI? The Mobile Marketer Series
Mobile internet has become much more convenient to access through public WIFI. But can you trust public WIFI?
Join us: LIMRA Distribution Conference
We are pleased to announce that throughout the month of March we will be discussing life as a Mobile Marketer – from trusting airport WIFI to the top apps that your customers are already using. Be on the lookout for the Mobile Marketer Series and stop by our booth at the show – we look forward to meeting you.
#IFA2015
We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
Searching for the Secret to Marketing Success
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
Adventures in Budgeting Part 3
In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.
Adventures in Budgeting Part 2
In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…
Adventures in Budgeting Part 1
There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.