6/29/2011
Dallas, TX — Jun 29, 2011 / (http://www.myprgenie.com) — During the first and second quarter, Dallas-based Distribion, a principal provider of web-based multichannel marketing automation tools, increased the client roster for its best-selling multi-channel marketing automation platform by more than 25%.
A long-time leader in insurance, financial services, hospitality, and health care, the company’s new clients came from those industry segments plus entertainment, information services, franchise, education, and pharmaceuticals.
The double-digit growth has added tens of thousands of users to the Distribion Distributed Marketing Platform (DMP) every month this year, the company has added staff and infrastructure to stay ahead of the growth, with 20% more employees at the end of the second quarter.
Edgar Rodriguez, Executive Vice President of Sales and Marketing, is very clear on the reasons behind the large-scale adoptions. “It all boils down to the value proposition,” Rodriguez says.
“We’ve done the research with our current clients, and can show the real dollar and time savings available to a company that streamlines its marketing with the right kind of automation,” Rodriguez said. “We have the metrics that will allow us to show prospective customers what they can expect in terms of efficiency gains and increased sales. And that makes the business case for using the web-based SaaS Distribion DMP clear and urgent for our new customers.”
About Distribion
Distribion (www.distribion.staging.wpengine.com) is a leading provider of SaaS tools that deliver streamlined, centralized marketing communications and campaign management for distributed marketing organizations, franchise operations, and field marketing. The Distribion Distributed Marketing Platform(TM) insures brand and regulatory compliance with rules-based permissions that allow local agents to customize company sales messages for on-demand sales efforts.
Distribion offers proven multi-channel marketing solutions for the insurance, financial services, hospitality and gaming, healthcare, telecom and cable, franchise, and business services industries.
More than 125 global companies, with over 150,000 users, are using the Distribion Distributed Marketing Platform to produce, deploy, and track sales enablement programs. For more information about Distribion products and services, visit the website or get a close look at the system’s ease of use on our YouTube Channel.
(TM)Distribion, Distribion DMP, and Distribion Distributed Marketing Platform are trademarks or registered trademarks of Distribion, Inc.
Contact: Deb McAlister-Holland, debh@distribion.com, 877-730-6860 or 214-206-3468