6/2/2011
The hit TV show Mad Men gives us TV’s look back at the 1960’s, when marketing was a one-way street and a few big ad agencies controlled nearly everything the public saw and heard in the media – and we bought whatever they sold.
Today, it’s anything but a one-way communications process. Consumers have the power to research products and services in real-time, comparing prices and offerings, and they aren’t ever going to go back to the day when they had no choice except to buy what big advertisers wanted to sell.
Luckily, we also have marketing automation tools and fast, cost-effective communications channels the Mad Men never envisioned. Distributed marketing can be difficult and hard to manage without the right marketing automation tools. But with multi-channel marketing automation, it’s as easy as 1-2-3 to empower local marketing to sell more products and services – all without adding brand or regulatory compliance worries.
This white paper outlines three key steps to empowering your local marketing organization – with tips on using multi-channel marketing automation to streamline compliance, reporting, and communications. Download your copy today, and start optimizing your distributed marketing process now!