Setting & Managing Expectations for Social Media Efforts. The more things change, the more they stay the same.

Distribion’s newest white paper, Setting & Managing Expectations for Social Media Efforts, is now available in the Access Resources section of our website. Here’s a quick glimpse at some compelling parts of the paper.

“In marketing, like in many other areas, the more things change, the more they stay the same. I could think of no truer statement to define the climate around how to appropriately set and manage expectations within the current marketing paradigm. The field of marketing has changed so much over a 5, 10 or 20 year period. It seems like every day, brand marketing teams are spending more and more time trying to keep their industry knowledge current. The pace of change accelerates more and more each year. However, at the end of the day, the essence of marketing remains unchanged. How can that be? ”

“How can marketing and executive management start the process of developing the proper expectations for leveraging social media? I’d say that mindset is a key driver of the process, along with seeking out realistic case studies of what can happen through a properly executed social media campaign.”

“While we might not necessarily know for certain how the social media landscape will change over time, we do know that it is going to change. Anyone who tells you that they know exactly how things are going to play out with social media over the next 5-10 years is probably not fully telling the truth. Certainly there is value in studying the market, anticipating landscape shifts and having a detailed idea of where things could be headed. We already have history to show that the top social media sites could easily change.”

“Odds are that you are not going to choose to be everywhere in social media, but you are probably not going to choose just one single social media platform to distribute and manage content in. With the upsurge in social media channels, brands have experienced significant pain points in effectively optimizing, distributing, and managing content across channels so as to best position themselves to achieve their set goals. Mastering the multi-channel marketing approach is one of the greatest challenges in marketing today.”

There are many more great, in depth sections of the white paper, so remember to download your copy today.