As I’m sure many can agree, a webpage comprised exclusively of text is shuddersome. Perhaps because I belong to the Millennial generation, which has been known to have an attention span just under that of a goldfish, I appreciate short, digestible visual content. With 90% of all information transmitted to the brain coming in the form of visual content, we are bound to have a better response to that medium. In fact, expressing a message visually by way of infographics has been proven incredibly effective for communication between brand and audience.
Increasing Traffic
It’s no surprise that the number of social media users continue to increase, and with that come a demand for brands to reach their audience where they are and with a message that will grab their attention and drive them along the path to purchase.
According to Pew Research, nearly three-quarters of all active Internet users are involved in social media, and many juggle multiple accounts at the same time. With so much information on social media today, we suffer from a complete information overload. NeoMam Studios recently reported on average users only read 28% of words per visit. As a result of the overload of accounts trying to capture viewers attention, infographics have been the perfect solution for winning the war for the click. Infographics play a big role in the development of branded presence online and can boost traffic by their ability to be relevant to virtually all types of social media networking sites. Infographics enable audiences to quickly share, tweet, pin and save.
Analytics have shown that publishers that feature infographics grow traffic 12% faster than those who don’t use infographics, but just in case that fact is not enough on its own, here are three more reasons why you should use some infographic eye candy to boost your company’s social media traffic.
The growing use of infographics has opened up a world of incredible, creative visuals, that present data and information in a beautiful (and informative) manner.
In the last two years, search volume for “infographic” and “infographics” has increased by 800%, so it’s no wonder many brands are already working infographics into their marketing arsenal. Are you ready to boost your social media traffic using infographics?
Create Your Own Infographics with These Recommended Sites
- Easel.ly: Create and share visual ideas online.
- Piktochart: An intuitive, easy-to-use infographic platform that helps non-designers create beautiful visuals.
- Infogr.am: Create and publish beautiful visualizations of your data. Interactive, responsive and engaging.
Infographics are changing the way digital marketers create content. Create a quality infographic and watch your social media traffic grow.
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About the Author
Hanna is thrilled to be filling the role as Distribion’s summer intern. She has thoroughly enjoyed learning about everything that goes into online marketing and has grown an appreciation for creative social media campaigns. She came to Distribion with a background in visual communications from Franklin University Switzerland and is incredibly grateful for the opportunities Distribion has given her during her internship.