by Distribion Archive | Aug 31, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. Back when I sent my first few campaigns, there wasn’t a lot of...
by Distribion Archive | Jun 6, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey...
