by Distribion Archive | Sep 7, 2011 | Blog, Blog Archive, Industry News
One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and...
by Distribion Archive | Sep 2, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Peter Shankman, founder of HARO (Help a Reporter Out), a service that links bloggers, journalists, and content producers (video, audio, digital, print) with expert sources, has said, “Don’t hire a social media expert. It’s like a deli hiring...
by Distribion Archive | Aug 31, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. Back when I sent my first few campaigns, there wasn’t a lot of...
by Distribion Archive | Aug 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning. Around noon on Thursday, the volume of inquiries was running about five times what the company planners...
by Distribion Archive | Aug 22, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Guest Blog By David Potter, Vice President, Professional Services, Distribion, Inc. One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through almost any means possible. ...
