Personalized Selling 101

Selling is about people. One person offers something of value – a product, a service, an idea or promise. Others want what the first person is offering enough to trade something of value to get it – time, money, or attention. The better the two people understand each...

Marketing is Dead

Marketing is dead.  Before rejecting the idea, think again.  The truth is that only a tiny fraction of a marketer’s time is actually spent on marketing – that is, on creating demand for a product or service, shaping the brand, and supporting sales. How is that...