by Distribion Archive | Oct 10, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Ever been in a meeting with a senior executive who says, “So why is your budget this big? I thought we were relying on Twitter and Facebook and all that social media stuff more. And that’s free.” There’s a widespread myth out there that social media is free. It...
by Distribion Archive | Sep 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing
After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line...
by Distribion Archive | Sep 7, 2011 | Blog, Blog Archive, Industry News
One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and...
by Distribion Archive | Aug 29, 2011 | Blog, Blog Archive
Technology industry journalist Tom Foremski wrote recently that social media is not corporate media, and that the current gold rush among consultants and social media experts who are exhorting corporate marketers to turn social media into a powerful sales channel will...
by Distribion Archive | Aug 12, 2011 | Blog, Blog Archive
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Facebook Launches SMS...
