by Distribion Archive | Sep 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing
After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line...
by Distribion Archive | Sep 7, 2011 | Blog, Blog Archive, Industry News
One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and...
by Distribion Archive | Aug 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning. Around noon on Thursday, the volume of inquiries was running about five times what the company planners...
by Distribion Archive | Jul 20, 2011 | Blog, Blog Archive
No matter what industry you work in, your target audience is probably channel agnostic. That is, they don’t put their faith in any single channel — online, offline, mobile, social. Instead, they put their faith in human interactions that are relevant,...
by Distribion Archive | Jun 3, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged goods, entertainment, fashion, automotive marketing and many other industries, brand loyalty is the Holy Grail for...
