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5 Social Media Tips We Learned This Week

by Distribion Archive | Mar 8, 2012 | Blog, Blog Archive, Multi-Channel Marketing

Social media evolves and changes quickly, and even the experts learn something new every day – if they want to remain “experts”, that is.  Sometimes it can seem as if the rules for social media are constantly changing.  The best way for social media marketing to keep...

Harnessing the Power of Word-of-Mouse

by Distribion Archive | Nov 7, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

We often promote this blog through press releases and advance copy sent to other bloggers and journalists. Last week, Forbes.com columnist David Coursey surprised us by a draft blog post that quoted him and submitting it to Forbes.com as a guest post. “I had...

Who Owns Your LinkedIn Contacts?

by Distribion Archive | Nov 2, 2011 | Blog, Blog Archive, Multi-Channel Marketing

Who owns your LinkedIn profile? (Hint:  it might not be you.)  That was the headline on a post on this blog back in June, 2011 — and the answer we arrived at with help from a number of legal and compliance experts was, “It depends.”  That leads us to...

Managing Customer Service & Employee Privacy

by Distribion Archive | Sep 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing

After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line...

Who Owns Your Linked In Profile?

by Distribion Archive | Jun 10, 2011 | Blog, Blog Archive, Industry News, Multi-Channel Marketing

Compliance is good, right? So there shouldn’t be any controversy about a new tool that enables compliance. So far, there hasn’t been much resistance to corporate social media policies or to the use of monitoring tools for Facebook, Twitter, and other social media...
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