by Distribion Archive | Apr 3, 2013 | Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
One of the themes at this year’s Life Insurance Conference is product innovation and differentiation in a low interest rate environment. In any industry, there’s a need to innovate and differentiate. Brands that fail to do this risk a loss of relevance in...
by Distribion Archive | Apr 1, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software
It is April Fools’ Day, a fun annual calendar event. What was once just a day for pranks has actually become a marketing event for numerous brands with the evolution of digital marketing channels. One of the best known examples of this is Google, which unleashes...
by Distribion Archive | Mar 28, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
In the Northern Hemisphere, the spring season is upon us. Spring is known as a time of rebirth. The brand world is not all too different from the world of living organisms. Like all living things, brands need to be cared for in order to demonstrate signs of vitality....
by Distribion Archive | Mar 25, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Social Media, Social Media Marketing
Trade publication “Insurance & Technology” recently featured an article about social media’s dangers. The article cited a quote from a VP at a life insurance company and a consultancy in the insurance industry. There was some alignment in their...
by Distribion Archive | Mar 22, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
A report from Forrester Research, based on survey responses from 58,000 respondents, indicates what could be perceived as a severe advertising trust gap. The data indicated that 70% of consumers trust brand recommendations from friends but only 10% trust advertising...
