by Distribion Archive | Aug 29, 2013 | Blog, Blog Archive, Distributed Marketing, Marketing Software, Social Media, Social Media Marketing
Inc. recently published an article entitled “The Most Important Leadership Skill You’ll Ever Learn”. This is an example of a great piece of content marketing, as its title builds anticipation to reveal an outcome. The article’s author, Les...
by Distribion Archive | Aug 26, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Social Media, Social Media Marketing
During last week’s LIMRA-LOMA Social Media Conference, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. “Ruin everything” is a subjective phrase, and was meant in terms of various...
by Distribion Archive | Jul 5, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation
In March, I wrote about the advertising trust gap and how companies can work to bridge it. More data has come up this week indicating a significant gap in the way that consumers perceive advertising vs. the way businesses think that consumers perceive advertising....
by Distribion Archive | Jun 21, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Social Media Marketing
News this week emerged that FINRA will be closely examining social media profiles of certain financial advisors. When stories like this come out, it is a great reminder of the nature of a highly regulated industries like financial services and insurance. Thoughts of...
by Distribion Archive | Jun 18, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software
CMO.com recently featured an article about why CMO’s are not good at selling the concept of brand awareness. On the surface, this seems almost incomprehensible to me, as it is a basic fundamental truth of marketing that brand awareness is the first step to...
