by Distribion Archive | Apr 5, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Industry News, Social Media, Social Media Marketing
Earlier this week, the Securities & Exchange Commission (SEC) released a report declaring that companies could use social media channels to communicate newsworthy events. A key caveat in this ruling is that companies have to disclose where they will be breaking...
by Distribion Archive | Apr 1, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software
It is April Fools’ Day, a fun annual calendar event. What was once just a day for pranks has actually become a marketing event for numerous brands with the evolution of digital marketing channels. One of the best known examples of this is Google, which unleashes...
by Distribion Archive | Mar 28, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
In the Northern Hemisphere, the spring season is upon us. Spring is known as a time of rebirth. The brand world is not all too different from the world of living organisms. Like all living things, brands need to be cared for in order to demonstrate signs of vitality....
by Distribion Archive | Mar 27, 2013 | Blog, Blog Archive, Distributed Marketing, Industry News
On March 14th, I posted The Low Interest Rate Dilemma, which detailed how the current low interest rate environment is impacting the insurance industry. At the upcoming Life Insurance Conference, this is going to be a significant topic. Low interest rates are...
by Distribion Archive | Mar 22, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
A report from Forrester Research, based on survey responses from 58,000 respondents, indicates what could be perceived as a severe advertising trust gap. The data indicated that 70% of consumers trust brand recommendations from friends but only 10% trust advertising...
