by Distribion Archive | Mar 30, 2012 | Blog, Blog Archive, Multi-Channel Marketing
It shouldn’t have come as a surprise to most marketers when the researchers at MEC Labs/Marketing Sherpa published this week’s marketing graphic: a look at how the ways in which email marketing campaigns are measured has changed over the last two years....
by Distribion Archive | Mar 1, 2012 | Blog, Blog Archive, Multi-Channel Marketing
If you’re like me, you’re so busy doing your job that you barely have time to get it all done. So where do you find the time to improve your skills, and pick up on the latest research that can help you improve results? Here’s a formula that will help you write emails...
by Distribion Archive | Feb 24, 2012 | Blog, Blog Archive, Multi-Channel Marketing
In 2009, the Email Institute, Epsilon’s highly-regarded research and industry best practices organization, conducted a global study of the evolution of email marketing that included in-depth looks at how multi-channel marketing, social media, instant messaging, and...
by Distribion Archive | Feb 15, 2012 | Blog, Blog Archive, Multi-Channel Marketing
When European tech giant Atos banned email between its employees last year in favor of instant messages and a collaborative portal, the company said that workers were losing up to 28 per cent of each day due to interruptions, with email a major culprit. Besides, the...
by Distribion Archive | Feb 12, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
To every purpose, there is a season…to every tweet, there is an optimum time. (Rephrasing Ecclesiastes…and the Byrds..with no intent to offend fans of either one.) It is true: there is a best time to send email, and timing social media for best results will deliver...
