by Distribion Archive | Oct 24, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
No matter what email marketing solution you use, it’s sure to come with a set of email campaign metrics that will help you judge the success of your campaigns. The most common metrics built into the reporting dashboard in email solutions are: Accepted rate – What...
by Distribion Archive | Oct 19, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
By Deb McAlister-Holland Marketers understand that email marketing is changing. Still, in July 2011, 95% of the marketing executives surveyed by The Distributed Marketing blog rated email “somewhat” or “very” effective in delivering results – far more than any other...
by Distribion Archive | Oct 7, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Got a great email marketing solution? Got a solid opt-in and scrubbed contact list? That’s half the battle to a great return on your email marketing investment. Here are six simple tips you can use to improve almost any email marketing effort. 1. Remember why...
by Distribion Archive | Aug 31, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. Back when I sent my first few campaigns, there wasn’t a lot of...
by Distribion Archive | Jul 11, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
According to both Forrester and Gartner, about 76% of U.S. workers have access to email on mobile devices today, and globally, it’s approximately 60% of all full-time employees. Forrester projects universal email access on mobile devices by 2014. Most marketers...
