by Distribion Archive | Oct 3, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Less than a month after it launched in late June, Google+ had over 25 million registered users — a milestone that took Twitter 29 months, and Facebook 3 years to reach. Have you tried it yet? Or are you waiting to see whether it’s a useful tool for...
by Distribion Archive | Sep 26, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Jasmine is a mixed-breed dog adopted from the Las Vegas dog pound. She’s a great dog. That’s her in the photo — patiently enduring being posed with a catalog of high-end dog beds while wearing a pair of silly eye glasses. Most of the time, she did...
by Distribion Archive | Sep 19, 2011 | Blog, Blog Archive, Multi-Channel Marketing
The newest buzz word for engaging current and prospective customers through social media is earned media. It’s measured with the same metrics as traditional paid media (advertising, press releases, telemarketing, direct mail, and email marketing):...
by Distribion Archive | Sep 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing
After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line...
by Distribion Archive | Sep 9, 2011 | Blog, Blog Archive
Here’s this week’s round-up of news stories that we think offer insights or lessons that can help multi-channel distributed marketing organizations. The “half-life” of links depends on where they are posted. Bit.ly, the link-shortening service, reported this week on...
