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Repetition, Transparency, Multi-channel Communications Help Rebuild Trust

by Distribion Archive | Sep 7, 2011 | Blog, Blog Archive, Industry News

One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and...

Four “Old-fashioned” Marketing Tools That Distributed Marketing Still Needs

by Distribion Archive | Sep 6, 2011 | Best Practices, Blog, Blog Archive

There’s been so much buzz lately about QR codes and social media that it’s easy to forget about some tried and true – even “old fashioned” marketing tools.  But here are four that research shows should still be at or near the top of your distributed marketing...

Why Distributed Marketing Needs Naked Conversations

by Distribion Archive | Aug 29, 2011 | Blog, Blog Archive

Technology industry journalist Tom Foremski wrote recently that social media is not corporate media, and that the current gold rush among consultants and social media experts who are exhorting corporate marketers to turn social media into a powerful sales channel will...

What to Do When Customer Service Meets Social Media: 5 Basic Lessons

by Distribion Archive | Aug 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning.  Around noon on Thursday, the volume of inquiries was running about five times what the company planners...

Friday News Round-up: Tweet Success, Made-to-Order Marketing

by Distribion Archive | Aug 19, 2011 | Blog, Blog Archive, Industry News

Tweet Success = Right Tweet, Right Time – Social Media Today posted an excellent blog post this week on the best post times for various kinds of social media.  The blog said that posting to Twitter at noon, 5 p.m. and 6 p.m. midweek and on weekends was optimal.  For...
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