by Distribion Archive | Jul 8, 2011 | Blog, Blog Archive
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Hashtag surfing bites Entenmanns. When a marketer at...
by Distribion Archive | Apr 15, 2011 | Best Practices, Blog, Blog Archive, Industry News
Research giant IDC says that 80% of the content that marketing generates isn’t used by the sales team – and the percentage is even higher in complex distributed marketing and multi-channel environments. In addition, customers tell researchers at Forrester that...
