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How Engaged Are Your Customers?

by Distribion Archive | Sep 26, 2011 | Blog, Blog Archive, Multi-Channel Marketing

Jasmine is a mixed-breed dog adopted from the Las Vegas dog pound.  She’s a great dog.  That’s her in the photo — patiently enduring being posed with a catalog of high-end dog beds while wearing a pair of silly eye glasses.  Most of the time, she did...

Improving SEO Ranking: All Tools Are Not Equal

by Distribion Archive | Sep 14, 2011 | Blog, Blog Archive, Distributed Marketing

Everyone knows that optimizing your website, press releases, and blog posts for search engines make it easier for people to find your site and improve traffic.  It’s less well known that search engines like Google and Bing change and update their algorithms...

Managing Customer Service & Employee Privacy

by Distribion Archive | Sep 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing

After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line...

Friday News Round-Up: Links Have a Short Half-life, Crowdsourcing at the White House & More Useful News

by Distribion Archive | Sep 9, 2011 | Blog, Blog Archive

Here’s this week’s round-up of news stories that we think offer insights or lessons that can help multi-channel distributed marketing organizations. The “half-life” of links depends on where they are posted.  Bit.ly, the link-shortening service, reported this week on...

Friday News Round-up: Google Never Forgets, Email as Homework

by Distribion Archive | Aug 5, 2011 | Blog, Blog Archive, Industry News

Here’s this week’s round-up of “must read” news stories for marketers.  What makes these stories stand out?  They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Google Never Forgets:  Lest...
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