by Distribion Archive | Jan 13, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
After a recent article on content and influencer marketing, a reader asked for a set of rules they could follow to create their own successful influencer or content marketing campaign, so here they are. These five easy pieces of content marketing advice work whether...
by Distribion Archive | Dec 19, 2011 | Best Practices, Blog, Blog Archive, Industry News, Multi-Channel Marketing
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an...