by Distribion Archive | Jun 22, 2011 | Blog, Blog Archive, Distributed Marketing, Industry News
The June issue of Insurance & Financial Advisor magazine includes a feature story on how 1st Global Chief Marketing Officer (CMO) Brian M. Finnigan is using technology to streamline his company’s internal communications — and why he plans to expand his...
by Distribion Archive | Jun 6, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey...
by Distribion Archive | May 25, 2011 | Best Practices, Blog, Blog Archive, Industry News
An interesting question was asked recently during a webinar titled Marketing & Compliance in a Regulated Environment (presentation download — recorded webinar — Q&A). The two-part question came up after one of the panelists said that companies in a...
by Distribion Archive | May 2, 2011 | Blog, Blog Archive
Selling is about people. One person offers something of value – a product, a service, an idea or promise. Others want what the first person is offering enough to trade something of value to get it – time, money, or attention. The better the two people understand each...
by Distribion Archive | Apr 20, 2011 | Best Practices, Blog, Blog Archive
Buyers searching for the best distributed marketing platform to solve the marketing automation problems that are unique to a multi-channel distributed marketing environment come at the problem from different starting points. So, while there is no “one size fits all”...
