by Distribion Archive | Jan 13, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
After a recent article on content and influencer marketing, a reader asked for a set of rules they could follow to create their own successful influencer or content marketing campaign, so here they are. These five easy pieces of content marketing advice work whether...
by Distribion Archive | Dec 16, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Digital lead generation through content marketing was once viewed as an expensive and unproven technique. As recently as 2010, surveys showed that up to a third of executives were unsure that the strategies were worth their time according to a recent article by...
by Distribion Archive | Dec 2, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing
A simple landing page with no navigation links, a clear call to action, and just enough “sell” copy to encourage conversion, can improve campaign results dramatically. The clients I work with are in different industries, and they approach online marketing...
by Distribion Archive | Nov 7, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
We often promote this blog through press releases and advance copy sent to other bloggers and journalists. Last week, Forbes.com columnist David Coursey surprised us by a draft blog post that quoted him and submitting it to Forbes.com as a guest post. “I had...
by Distribion Archive | Sep 23, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
By Deb McAlister-Holland On April 15, 2010, IDC analysts Frank Gens and Amy Konary presented an executive briefing called The Maturing Cloud: What the Grateful Dead Can Teach Us About Cloud Economics. In addition to IDC’s usual carefully researched data, the webinar...
