by Distribion Archive | May 6, 2011 | Blog, Blog Archive, Industry News
Anyone who works in insurance, financial services or any other regulated industry already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social...
by Distribion Archive | Apr 29, 2011 | Blog, Blog Archive
Sales enablement is the delivery of the right information to the right person in the right format to assist in moving sales opportunities forward. Sounds pretty simple, right? It isn’t. Assembling the right sales message is a complex process in a large distributed...
by Distribion Archive | Mar 15, 2011 | Blog, Blog Archive
In 1898, an insurance salesman named E. St. Elmo Lewis wrote a pioneering marketing textbook called, Financial Selling. In it, he created a tool he called the “AIDA Sales Funnel”. That four step model for customer engagement is still valid today. Back then, Lewis...
