by Distribion Archive | Jan 4, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce...
by Distribion Archive | Dec 2, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing
A simple landing page with no navigation links, a clear call to action, and just enough “sell” copy to encourage conversion, can improve campaign results dramatically. The clients I work with are in different industries, and they approach online marketing...