by Distribion Archive | Sep 23, 2013 | Blog, Blog Archive, Industry News
It is an age old question in marketing, and one that mostly every organization struggles with on a regular basis. The essence of marketing involves fulfilling perceived needs, which is true in both a B2B and B2C setting. One viewpoint could be that there are more...
by Distribion Archive | Mar 5, 2012 | Blog, Blog Archive, Industry News, Multi-Channel Marketing
As marketers, we all want to “build a better mousetrap” — that is, to market a product or service that’s perfectly positioned to entice and encourage customers to buy it. So market research, and predicting consumer behavior is a critical part...