by Distribion Archive | May 1, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software
Last week, Distribion was featured as a client case study in the Wrike blog. There are numerous parallels between Distribion and Wrike. Both Distribion and Wrike are Software as a Service (SaaS) brands in the B2B space. Wrike offers project management software, which...
by Distribion Archive | Apr 8, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Featured, Social Media, Social Media Marketing
In February, we posted Part One of this series. Part One was meant to be just an introduction to the topic. Part Two is a more in depth look, emphasizing mindset to measure ROI. One of the thought leading pieces on this topic came from a 2010 article in the MIT Sloan...
by Distribion Archive | Apr 5, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Industry News, Social Media, Social Media Marketing
Earlier this week, the Securities & Exchange Commission (SEC) released a report declaring that companies could use social media channels to communicate newsworthy events. A key caveat in this ruling is that companies have to disclose where they will be breaking...
by Distribion Archive | Mar 27, 2013 | Blog, Blog Archive, Distributed Marketing, Industry News
On March 14th, I posted The Low Interest Rate Dilemma, which detailed how the current low interest rate environment is impacting the insurance industry. At the upcoming Life Insurance Conference, this is going to be a significant topic. Low interest rates are...
by Distribion Archive | Mar 11, 2013 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
A recent AdAge article highlighted the plans Miller Lite announced with a new ad campaign that will soon launch, emphasizing brand authenticity. I like the idea of brand authenticity, and I think it serves all brands well to develop an individual, authentic approach...
