by Distribion Archive | May 29, 2012 | Blog, Blog Archive, Distributed Marketing
When people talk about marketing communications, it’s usually in the context of selling products and services to customers. But an increasing number of top-performing companies are using marketing communication solutions as a secret weapon to help them sell through...
by Distribion Archive | Mar 26, 2012 | Blog, Blog Archive, Distributed Marketing
A few weeks ago, I attended a luncheon where Danesh De Silva, Vice President of Marketing at Orametrix, presented a great case study on how he had used marketing automation technology to transform his company’s marketing operations and the ROI he’s gotten. When Dan...
by Distribion Archive | Jan 26, 2012 | Blog, Blog Archive, Multi-Channel Marketing
The corner newsstand may be a vanishing symbol of a bygone era for many of us, but printed materials remain a staple for most marketers. Business cards, direct mail, flyers, brochures, point-of-sale, forms and other printed items need to be produced and delivered to...
by Distribion Archive | Jan 16, 2012 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Marketing is a complex process that relies on many systems, people, and resources to function smoothly. If one part of the system breaks down, it creates a bottleneck that slows down the whole process. Add in the layers of complexity that come with a multi-channel...
by Distribion Archive | Jan 11, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Content marketing – that is drawing prospective customers to your site with well-written, valuable audio, video, text or images – is all about delivering the right message to the right customer at the right time, and in the right way. Your marketing content is as...
