by Distribion Archive | Jun 22, 2011 | Blog, Blog Archive, Distributed Marketing, Industry News
The June issue of Insurance & Financial Advisor magazine includes a feature story on how 1st Global Chief Marketing Officer (CMO) Brian M. Finnigan is using technology to streamline his company’s internal communications — and why he plans to expand his...
by Distribion Archive | Jun 22, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
http://flic.kr/p/86P7YwForty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever....
by Distribion Archive | Jun 6, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey...
by Distribion Archive | May 31, 2011 | Blog, Blog Archive
Long, long ago, in a business model that has now been relegated to the history texts, lead generation meant finding the name, address, and phone number of someone who could be added to a mailing list, or identifying a homeowner who would open the door to a salesman....
by Distribion Archive | May 20, 2011 | Blog, Blog Archive
Yesterday’s webinar on marketing and compliance, sponsored by Distribion, WebWisedom and The Distributed Marketing Blog, was great. The complete webinar presentation is available for download by clicking here. There were quite a few questions from the audience, and...
