by Distribion Archive | Apr 25, 2011 | Blog, Blog Archive
How many times have you heard comments like this from sales people? Marketing never gives us the right information we need to close the deal. We have to spend hours and hours creating our own customized content to sell effectively. It takes too long to find the right...
by Distribion Archive | Apr 4, 2011 | Blog, Blog Archive
Software and hardware vendors have learned the hard way that the traditional “sales funnel” for technology no longer involves much selling. In fact, it’s no longer a selling process at all. It’s a buying process, in which the vast majority of decision makers research...
by Distribion Archive | Mar 20, 2011 | Best Practices, Blog, Blog Archive
The hit TV show Mad Men is TV’s look back at the world of traditional marketing. In the 1960’s, a handful of white, male ad agency executives in New York controlled nearly everything the public saw and heard in the media. They showed us glamorous images, and told us...
