by Distribion Archive | Jun 22, 2011 | Blog, Blog Archive, Distributed Marketing, Industry News
The June issue of Insurance & Financial Advisor magazine includes a feature story on how 1st Global Chief Marketing Officer (CMO) Brian M. Finnigan is using technology to streamline his company’s internal communications — and why he plans to expand his...
by Distribion Archive | Jun 8, 2011 | Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
Familiarity, ease-of-use, and cost trump “cool” when marketers decide which communications channel to use. That’s the take-away from a recent survey which looks at some of the factors that weigh into a marketer’s decision on which...