by Distribion Archive | Dec 9, 2011 | Blog, Blog Archive, Distributed Marketing
If you’re a marketer, and you haven’t finished your 2012 marketing budget, then it’s probably number one on your to do list. And that, inevitably, means you’ve been looking at all of the marketing metrics and reporting available to you in order to make your case for...
by Distribion Archive | Dec 5, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” – a web of vendors and services he relies on to manage, integrate and optimize campaigns. He’s not alone. Forrester, Gartner, and IDC all predict that marketing...
by Distribion Archive | Oct 26, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires. Instead, became math men spending their days with statistics and spreadsheets filled with complex formulas for measuring every message and justifying...
