by Distribion Archive | Apr 8, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Featured, Social Media, Social Media Marketing
In February, we posted Part One of this series. Part One was meant to be just an introduction to the topic. Part Two is a more in depth look, emphasizing mindset to measure ROI. One of the thought leading pieces on this topic came from a 2010 article in the MIT Sloan...
by Distribion Archive | Apr 13, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Pinterest is the fastest growing social media site, far outstripping other recent entries into the social media sweepstakes. But Pinterest isn’t for everyone. People either love it or hate it. Forbes blogger David Coursey called it “Facebook with training...
by Distribion Archive | Mar 26, 2012 | Blog, Blog Archive, Distributed Marketing
A few weeks ago, I attended a luncheon where Danesh De Silva, Vice President of Marketing at Orametrix, presented a great case study on how he had used marketing automation technology to transform his company’s marketing operations and the ROI he’s gotten. When Dan...
by Distribion Archive | Dec 5, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” – a web of vendors and services he relies on to manage, integrate and optimize campaigns. He’s not alone. Forrester, Gartner, and IDC all predict that marketing...
