by Distribion Archive | Nov 9, 2011 | Blog, Blog Archive, Multi-Channel Marketing
“Blogging is not writing. It’s graffiti with punctuation.” That’s what movie maker Stephen Soderbergh said in his film “Contagion.” Of course, he isn’t a corporate marketer faced with a changing customer buying pattern and...
by Distribion Archive | Sep 21, 2011 | Blog, Blog Archive, Multi-Channel Marketing
by Deb McAlister-Holland Long ago, in an office less than three miles from the one I am in today, I wrote my first press release on an IBM Selectric typewriter. The goal was simple: to persuade a reporter (radio, TV, or print) to take one or more of the sentences in...
