by Distribion Archive | Aug 31, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Featured, Local Marketing, Multi-Channel Marketing, Omni-Channel Marketing, Social Media, Social Media Marketing
People want to buy from people The concept sounds too painstakingly ordinary, but when you consider your own buying preferences it becomes all too true. Brands that allow customers into their life and share stories send a humanizing message. No longer are large brands...
by Distribion Archive | Apr 19, 2013 | Blog, Blog Archive, Multi-Channel Marketing, Social Media
One of the key features of the multi-channel marketing ecosystem that we discuss regularly is that it is not static. The proliferation of channels means that this is an ecosystem that is always changing. The hot social network of one day may not be the hot network the...
by Distribion Archive | Mar 7, 2013 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Social Media, Social Media Marketing
Legendary ad agency executive Jerry Della Femina once said that “advertising is the most fun that you can have with your clothes on.” While I am not sure that I fully agree with agree with his sentiment, the fact of the matter remains that advertising and...
by Distribion Archive | Mar 5, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Social Media, Social Media Marketing
Talking about crisis management is never a fun topic for most marketers to consider. It is something that can keep someone who works in marketing awake at night. Brand crises can take on many forms. They can be product related, a problem with a celebrity endorser,...
by Distribion Archive | May 31, 2011 | Blog, Blog Archive
Long, long ago, in a business model that has now been relegated to the history texts, lead generation meant finding the name, address, and phone number of someone who could be added to a mailing list, or identifying a homeowner who would open the door to a salesman....
