by Distribion Archive | Apr 22, 2013 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Multi-Channel Marketing Automation
A Harvard Business Review blog post recently noted that analog marketing spending (the more traditional channels) is 3 times as high as digital spending. That can be perceived as surprising and not so surprising at the same time. Gartner recently released the U.S....
by Distribion Archive | Apr 17, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Social Media, Social Media Marketing
The tragedy in Boston on Monday was a horrific and saddening event. It also served a lesson in digital marketing. Monday afternoon was a challenge for marketers in the digital space. The ability to schedule social media posts and emails is a wonderful asset to...
by Distribion Archive | Mar 20, 2013 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing, Social Media Marketing
Visa ads once had a famous tagline of “It’s Everywhere You Want To Be”. So where is the everywhere that brand marketers want to be? Simply everywhere, or as close to everywhere within reason. One of the key challenges of the present era in marketing...
by Distribion Archive | Mar 5, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Social Media, Social Media Marketing
Talking about crisis management is never a fun topic for most marketers to consider. It is something that can keep someone who works in marketing awake at night. Brand crises can take on many forms. They can be product related, a problem with a celebrity endorser,...
by Distribion Archive | Feb 20, 2012 | Blog, Blog Archive, Multi-Channel Marketing
A couple of years ago (early in 2010), research giant Gartner, Inc. published a report from Rolf Jester, one of the company’s vice president’s and distinguished analysts, that noted that thought leadership marketing (TLM) was a powerful tool for multi-channel...