by Distribion Archive | Nov 10, 2011 | Blog, Blog Archive, Distributed Marketing
If you’re like most marketers, this is the time of year when you’re being asked to take a sharp knife to your marketing budget for 2012. To get better results without spending more, think distributed marketing. The more customer-facing employees who have the ability...
by Distribion Archive | Jun 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a...
by Distribion Archive | Jun 22, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
http://flic.kr/p/86P7YwForty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever....
by Distribion Archive | Jun 6, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey...
by Distribion Archive | May 2, 2011 | Blog, Blog Archive
Selling is about people. One person offers something of value – a product, a service, an idea or promise. Others want what the first person is offering enough to trade something of value to get it – time, money, or attention. The better the two people understand each...
