by Distribion Archive | Feb 20, 2012 | Blog, Blog Archive, Multi-Channel Marketing
A couple of years ago (early in 2010), research giant Gartner, Inc. published a report from Rolf Jester, one of the company’s vice president’s and distinguished analysts, that noted that thought leadership marketing (TLM) was a powerful tool for multi-channel...
by Distribion Archive | Jan 23, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Around Christmas time, I helped a friend who is a columnist for a well-known national magazine cull through a large volume of pitches he was getting from a request for information that he’d posted on HARO (Peter Shankman’s great Help a Reporter Out service that...
by Distribion Archive | Nov 7, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
We often promote this blog through press releases and advance copy sent to other bloggers and journalists. Last week, Forbes.com columnist David Coursey surprised us by a draft blog post that quoted him and submitting it to Forbes.com as a guest post. “I had...
by Distribion Archive | Sep 26, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Jasmine is a mixed-breed dog adopted from the Las Vegas dog pound. She’s a great dog. That’s her in the photo — patiently enduring being posed with a catalog of high-end dog beds while wearing a pair of silly eye glasses. Most of the time, she did...
by Distribion Archive | Aug 3, 2011 | Blog, Blog Archive
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost...
