by Distribion Archive | Jul 13, 2011 | Blog, Blog Archive
Drawing the Line Online: Personal vs. Professional Speech is shaping up to be the hottest webinar of the summer with practical advice and clear explanations that will help anyone who works in a regulated industry harness the growing power of social media —...
by Distribion Archive | May 25, 2011 | Best Practices, Blog, Blog Archive, Industry News
An interesting question was asked recently during a webinar titled Marketing & Compliance in a Regulated Environment (presentation download — recorded webinar — Q&A). The two-part question came up after one of the panelists said that companies in a...
by Distribion Archive | May 23, 2011 | Blog, Blog Archive, Industry News
“There’s a sign on the wall, but she wants to be sure ‘Cause you know sometimes words have two meanings…” –Copyright, 1970, Jimmy Page, Robert Plant, Stairway to Heaven When words have two meanings it can lead to a hit song — or a compliance nightmare....
by Distribion Archive | Apr 27, 2011 | Blog, Blog Archive
Marketing is dead. Before rejecting the idea, think again. The truth is that only a tiny fraction of a marketer’s time is actually spent on marketing – that is, on creating demand for a product or service, shaping the brand, and supporting sales. How is that...
