by Distribion Archive | Apr 25, 2011 | Blog, Blog Archive
How many times have you heard comments like this from sales people? Marketing never gives us the right information we need to close the deal. We have to spend hours and hours creating our own customized content to sell effectively. It takes too long to find the right...
by Distribion Archive | Apr 15, 2011 | Best Practices, Blog, Blog Archive, Industry News
Research giant IDC says that 80% of the content that marketing generates isn’t used by the sales team – and the percentage is even higher in complex distributed marketing and multi-channel environments. In addition, customers tell researchers at Forrester that...
