by Distribion Archive | May 11, 2011 | Blog, Blog Archive
In nearly every corporation, marketing is one of the last business areas to be automated. According to a presentation by IDC Executive Advisory Service analyst Rich Vancil in September 2010, less than one in three companies have a complete marketing automation...
by Distribion Archive | May 4, 2011 | Best Practices, Blog, Blog Archive, Industry News
When IBM announced its purchase of Unica last year for $480 million, the company’s press release said that the enterprise marketing management software market was worth $2.5 billion and doubling in size on an annual basis. Why is the market for distributed...
by Distribion Archive | Apr 29, 2011 | Blog, Blog Archive
Sales enablement is the delivery of the right information to the right person in the right format to assist in moving sales opportunities forward. Sounds pretty simple, right? It isn’t. Assembling the right sales message is a complex process in a large distributed...
by Distribion Archive | Apr 27, 2011 | Blog, Blog Archive
Marketing is dead. Before rejecting the idea, think again. The truth is that only a tiny fraction of a marketer’s time is actually spent on marketing – that is, on creating demand for a product or service, shaping the brand, and supporting sales. How is that...
