by Distribion Archive | Apr 20, 2011 | Best Practices, Blog, Blog Archive
Buyers searching for the best distributed marketing platform to solve the marketing automation problems that are unique to a multi-channel distributed marketing environment come at the problem from different starting points. So, while there is no “one size fits all”...
by Distribion Archive | Apr 15, 2011 | Best Practices, Blog, Blog Archive, Industry News
Research giant IDC says that 80% of the content that marketing generates isn’t used by the sales team – and the percentage is even higher in complex distributed marketing and multi-channel environments. In addition, customers tell researchers at Forrester that...
by Distribion Archive | Mar 15, 2011 | Blog, Blog Archive
In 1898, an insurance salesman named E. St. Elmo Lewis wrote a pioneering marketing textbook called, Financial Selling. In it, he created a tool he called the “AIDA Sales Funnel”. That four step model for customer engagement is still valid today. Back then, Lewis...