by Distribion Archive | Feb 17, 2012 | Blog, Blog Archive, Multi-Channel Marketing
If you and I use Google to search for the same keyword, do you see what I see? Probably not. I’m in Dallas, Texas, so the first thing that Google does is to look at my IP address, which tells it where I am. If you’re anywhere else – even in a Dallas suburb – Google...
by Distribion Archive | Feb 10, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Mobile web traffic has quickly become one of the fastest growing segments for businesses. More & more people rely on mobile devices to conduct transactions using their smart-phones, tablets, iPads and even an ebooks. As Marketers, we have to be ready to reach...
by Distribion Archive | Jan 17, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Since its release in November 2005, Google Analytics (GA) has continually provided marketing teams with a wide range of data to help them understand just how users interact online with their business. GA now offers everything from real-time analytics, multi-channel...
by Distribion Archive | Jan 9, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Once upon a time, in the days before social media became ubiquitous, entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about it. Today, it’s a requirement for anyone...
by Distribion Archive | Jan 4, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce...
