by Distribion Archive | Nov 29, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Early in 2011, marketers got a wake-up call in the form of something called The Panda Algorithm Update. What’s a Panda algorithm, and why was it a wake-up call for marketers? The Panda algorithm is one of Google’s top-secret formulas for determining page...
by Distribion Archive | Oct 17, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Multi-channel marketers have many channels to reach potential customers — but few have the budget to use all of them for every message. So what’s the single best source of qualified leads? According to a survey from Hearst Business Media...
by Distribion Archive | Sep 21, 2011 | Blog, Blog Archive, Multi-Channel Marketing
by Deb McAlister-Holland Long ago, in an office less than three miles from the one I am in today, I wrote my first press release on an IBM Selectric typewriter. The goal was simple: to persuade a reporter (radio, TV, or print) to take one or more of the sentences in...
by Distribion Archive | Sep 14, 2011 | Blog, Blog Archive, Distributed Marketing
Everyone knows that optimizing your website, press releases, and blog posts for search engines make it easier for people to find your site and improve traffic. It’s less well known that search engines like Google and Bing change and update their algorithms...
