by Distribion Archive | Jun 21, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Social Media Marketing
News this week emerged that FINRA will be closely examining social media profiles of certain financial advisors. When stories like this come out, it is a great reminder of the nature of a highly regulated industries like financial services and insurance. Thoughts of...
by Distribion Archive | Jun 12, 2013 | Blog, Blog Archive, Distributed Marketing Software, Marketing Automation, Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a...
by Distribion Archive | Jun 7, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
Last year, Eric Jackson wrote a piece on Forbes about why Facebook might disappear in 5 years. This week, approximately one year later, he revisited that topic, and believes that the events of the past year were on track with his 2012 post and that Facebook is poised...
by Distribion Archive | Jun 4, 2013 | Blog, Blog Archive, Social Media, Social Media Marketing
This is the first is a series of posts on this post. More to come. The more things change, the more they stay the same. I could think of no truer statement to define the climate around how to appropriately set and manage expectations within the current marketing...
by Distribion Archive | May 24, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software, Social Media, Social Media Marketing
By now, there should be little doubt regarding the pervasiveness of social media. We’ve shared statistics on social media multiple times in the last year in this space, and new statistics come out frequently augmenting the case for social media. Without a well...
