by Distribion Archive | Apr 11, 2012 | Blog, Blog Archive, Multi-Channel Marketing
When did you last open an unsolicited e-mail and think “Hey, this is really useful?” When did you last actually download the pictures for an unsolicited e-mail? There are those who make pretty convincing arguments that B2B email marketing is a dying art. I’m not one...
by Distribion Archive | Mar 28, 2012 | Blog, Blog Archive, Multi-Channel Marketing
It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a political candidate or a marketer...
by Distribion Archive | Mar 21, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Sales has always been a relationship-driven process, especially in industries like financial services, insurance, biopharma, and casino gaming. Since many of our clients operate within these industries, we’ve watched with special interest as they started the...
by Distribion Archive | Feb 12, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
To every purpose, there is a season…to every tweet, there is an optimum time. (Rephrasing Ecclesiastes…and the Byrds..with no intent to offend fans of either one.) It is true: there is a best time to send email, and timing social media for best results will deliver...
by Distribion Archive | Aug 8, 2011 | Blog, Blog Archive, Industry News
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details...
