by Distribion Archive | Jun 28, 2013 | Blog, Blog Archive, Social Media, Social Media Marketing
Marketing Charts cited data published by BrightLocal.com indicating that 8 in 10 say that they trust online reviews as much as personal recommendations. While this statistic alone has meaning, I would rather see a statistic that demonstrates a behavior based on online...
by Distribion Archive | Jun 26, 2013 | Blog, Blog Archive, Social Media, Social Media Marketing
Mashable posted an article about a Syncapse survey containing insight into why people decide to “Like” a brand on Facebook. The most common reason cited for “Liking” a brand was that respondents wanted to show that they actually liked the...
by Distribion Archive | Jun 12, 2013 | Blog, Blog Archive, Distributed Marketing Software, Marketing Automation, Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a...
by Distribion Archive | Jun 7, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
Last year, Eric Jackson wrote a piece on Forbes about why Facebook might disappear in 5 years. This week, approximately one year later, he revisited that topic, and believes that the events of the past year were on track with his 2012 post and that Facebook is poised...
by Distribion Archive | Jun 4, 2013 | Blog, Blog Archive, Social Media, Social Media Marketing
This is the first is a series of posts on this post. More to come. The more things change, the more they stay the same. I could think of no truer statement to define the climate around how to appropriately set and manage expectations within the current marketing...
